Doggie Dabbas is the first fresh dog food brand of India. They were the pioneers in bringing clean foods for dogs – from single ingredient treats to freshly packaged meals.
Objective:
To build awareness & educate the audience about the importance of eating fresh.
Research & Brand Audit:
Most people feed kibble to their dogs, thinking it is the right high protein diet or they feed home cooked meals which lack nutritional balance.
Solution:
Educate > Advocate > Influence > New Customer Acquisition
Meme Marketing: Creating fun memes using doggos to showcase their preferences for human grade food vs kibble.
Testimonial of TG (doggos): Created 4 short videos with dogs to highlight that they demand doggie dabbas food, keep waiting for it eagerly, followed by testimonials of their hoomans who noticed visible changes in their dogs.
Education: on processes of the brand, difference between kibble and human grade food, what balanced meals are for dogs.
