The leading global sports institute offering courses in sports education, outside of the field.
Objective:
To build awareness about the brand
Research & Brand Audit:
People are unaware of career options in sports, outside of the field – nutrionists, management, marketing, law etc. A lot of people want to enter sports industry but unaware of how There is no education institute that offers a degree course in Sports Mgmt.
Solution:
- Educate on the possibilities with a career in sports
- Showcase distinction of AISTS India
- Testimonial marketing to build credibility
Communication: Rise Up With AISTS
Content Strategy: careers, interactions with alumni, alumni stories, faculty showcase, USPs of AISTS India, collaborations with Bollywood celebrities during movies like Toofan for understanding opportunities in Sports.
Visibility & Awareness: LinkedIn webinars, online workshops.
