The Design Village (TDV) – a private design college, focusing on bringing the pedagogy “design is life” and living the design life to students.
Objective:
To build awareness and be seen in the choice matrix of design aspirants amongst NID/NIFT/Pearl.
Research:
Students want to do something creative, unaware of opportunities and the real design life. The legacy design institutes are the most sought after. A student sometimes enter design education with different expectations.
Solution:
- Showcase the TDV vision – simplified for a student
- Focus on pedagogy with micro content
- Showcase the #TDVLife
- Build a robust media plan supporting the content to drive awareness & leads
Execution:
Communication : #LivingTheDesignLifeWithTDV
- Content Strategy: Micro content (videos) on #TDVLife & #DesignThinking, showcasing the campus (biggest USP and advocator of their education), student experiences, faculty interactions, career choices post TDV, opportunities with TDV
- IG Lives: Interactions with faculty
