Brand Name:
MAMA Academy & Studio is a makeup academy based in New Delhi.
Objective:
To drive more admissions to the academy for their monthly makeup course.
Research & Brand Audit:
The brand’s biggest USP – the course provides a makeup kit (worth 70K) was not known to people alongwith low awareness for the academy. The academy was run in the name of “Anu Kaushik” who wasn’t associated with it anymore.
Solution:
Build awareness & advocacy for the academy.
Execution:
Social Media Content:
- The strategy was to focus more on testimonials, student experiences & student work. We also called out “bullshit” in MUA industry of editing pictures & photos to show thought leadership and “honest in work” attitude.
- Content Marketing : focused on targeting audience in Facebook groups, quora and portals relevant for the brand.
Influencer Strategy:
- Influencers meetup was done in collaboration with Sula to introduce the creators to the academy. They came for a workshop on “cut n crease” eye makeup.
Paid Media Strategy:
- Regular social media ads, focusing on USPs of the academy ensured constant recall.
Result: Within 3 months, the batches were in full capacity of 12 students. 6&8th month saw each batch with 16 & 18 students respectively. Increased brand awareness.
